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SEGWAY
SEGWAY X CASEY NEISTAT
Social Media Influencer Collaboration
Project Background:
Segway is a leading personal transportation vehicles brand in the world. They are going to launch a new product--electric shoes--Segway Drift W1 to the market, and they wanted to have massive exposure via collaborating with top YouTubers.
Project Execution
InViziblewas enlisted to wrangle the service of Casey Neistat, a hot YouTuber with over 9 million subscribers. We endeavored to not only a favorable fee but also a high-quality video exclusive for the product.
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