Project Background:

 

Xiaomi is a leading consumer electronics brand in China. They wanted to introduce their new power bank to the US market and increase their brand premium by integrating with fashion elements. 

 

 

Project Execution:

 

InVizible was recruited to plan and execute a social media campaign to boost both product’s and brand’s online exposure. We composed #poweredbymi 

campaign by working with various fashion bloggers present at New York Fashion Week and producing an interview video called “story with Mi” with fashion insiders, making vast exposure on Instagram. We selected 13 popular KOLs with over 13 million followers, including Paris Hilton, Demi-Leigh, Blair Eadie, etc.