Project Background:

 

Xiaomi, a well-known electronics brand in China, planned to launch a new product “Mi Box S” in the United States from the beginning of December to the New Year. It desired to stimulate sales and acquire more fans while promoting large-scale offline activities to let everyone feel the“Mi Fan” culture.

 

Project Execution:

 

1. Online Marketing on Instagram: Successfully recruited 65 micro-influencers with over 4 million followers to engage in“#meetmiinthebox” campaign, not only share their experience with Mi Box but also promote the Mi Fan Event. 

 

2. Online Marketing on YouTube: Successfully recruited over 20 YouTubers with over 4.7 million audiences to post review videos of "Mi Box S" and invited them to the Mi Box event.

 

3. KOL Invitation: Invited more than 50 influencers such as famous YouTube influencers Eh Bee Family and Jordan Matter, with over 15 million online exposure.