Project Background:

 

Hellen Keller is one of the largest Chinese Sunglass brands in China. They want to expand their market in the younger market. 

 

Project Execution:

 

InVizible was recruited to develop a cohesive campaign to boost the brand’s international image integrating international elements with their social media campaign. We executed as the #summeraroundworld campaign for the clients. We produced a series of video and imagery positioning the brand products in the famous summer travel lifestyle in destinations, such as New York, Las Angeles, Paris, etc.

 

Project Result:

 

The campaign increased the brand’s premium and promoted its popularity among the millennial generation. The client has renewed the partnership with the InVizibleto to expand the campaign into a larger scale recently.